How to set up a business email: three ways, from ten minutes to an afternoon

Updated

There are three realistic ways to get a business email address working. They take very different amounts of time and leave you owning different things. This guide walks through each one, then covers the part everyone forgets: getting the address onto your phone, telling people, and not losing mail from the old inbox.

Step one: choose the name

Do this before anything else, because every route below asks for it. Keep it short, easy to say on the phone, and free of numbers and dashes. Your first name or your trade usually beats anything clever. If you want patterns to start from, the email address ideas tool will give you a list.

Way one: your own domain plus a mail host (an afternoon)

You register a domain such as yourcompany.com at a registrar, then sign up with a company that hosts the mailboxes. Common hosts are Google Workspace, Microsoft 365, Zoho Mail and Fastmail. Prices are in our guide on the best business email for a small business.

The host proves you own the domain, usually by asking you to add a short code at your registrar. Then you add a few DNS records. DNS is the public directory that tells the internet where things for your domain live. Three records matter for email:

  • MX tells the world which servers receive mail for your domain. Without it, mail to you goes nowhere.
  • SPF lists the servers allowed to send mail as your domain. It helps receiving servers decide your mail is not forged.
  • DKIM adds a signature to each message you send, so the receiver can check it was not altered on the way.

Your host shows you the exact values to paste in. Registrars lay out their DNS screens differently, so we will not pretend one walkthrough fits all. Copy each value exactly, save, then use the host's check button. Records can take a while to spread, so a failed check right after saving is common. Wait and try again before assuming you made a mistake.

The payoff is that you own the domain. You can change mail host later and the address stays the same. That is the right foundation for a company brand or a team. The cost is the time, plus the domain fee and a monthly fee per user.

Way two: a registrar's bundled mailbox (an hour or two)

Many registrars sell a mailbox with the domain. The records are often set up for you, which removes most of the DNS work. You still buy and own a domain. Look closely at what you get: storage, whether you can use a normal mail app over IMAP, and what the price becomes when the first term ends. Registrars can charge a different renewal price than the first-year price, which is why Cloudflare points out that its registrar does not mark up domain prices. Read the renewal line before you pay.

Way three: a ready address like [email protected] (about five minutes)

Colorado Internet Domains (coid.co) owns about 39 Colorado city domains, such as denver.co and breckenridge.co. You pick a name at one of them, choose a password, and you have a full mailbox. There is no domain to buy and no DNS to touch.

  1. Check that the name is open on the home page. Names change hands, so confirm it before you plan around it.
  2. Pay and choose a password.
  3. Open webmail from your account page, or add the mailbox to a mail app.

The price is $19 a month or $190 a year for a personal name in every city. Trade and category names such as plumber@ or realtor@ cost 3x the city base ($147, $207 or $297 a month). The price is locked for 2 years and you can cancel anytime.

The trade-off is plain: you rent the address and we own the domain. If you cancel, the name is held for 90 days and then released. Your mail is yours, and here is how to export it. If you want your own brand domain, or several staff mailboxes on one company name, way one is the better choice. We would tell you that even if you asked us.

Which way should you pick?

You arePick
Building a brand or a teamWay one
Happy to own a domain but want less setupWay two
One person who wants a short local address todayWay three

For the cost side of this decision, see what a business email really costs. If you are unsure whether you need a domain at all, this guide covers it.

Put it on your phone and computer

Whichever way you chose, your host gives you the same few details for a mail app: an incoming server using IMAP, an outgoing server using SMTP, your full address as the username, and your password. Add the account in the mail app you already like. IMAP keeps your phone, laptop and webmail in sync, so a message you read in one place shows as read everywhere.

For a city .co mailbox, the exact server settings are on your account page, so use those and not a guess from a search result. Webmail works from any browser without any setup.

Send yourself a test message from a different account, then reply to it. Check that the reply shows the address you expect, and look in the spam folder of the other account in case your first message landed there.

Add a signature

A signature is the last small thing that makes a new address look finished. Your name, your business, a phone number and one link is plenty. The email signature tool builds one you can paste into your mail app.

Tell people, and keep the old inbox forwarding

Do not switch overnight. For a few weeks:

  1. Send a short note from the new address to your regular contacts saying it is your new address.
  2. Update your website, business cards, invoices and any online profiles.
  3. Set the old inbox to forward to the new one, or check it daily, so replies to old threads still reach you.
  4. Change the address on accounts that email you, such as banks, suppliers and software you pay for.

When the old inbox has gone quiet for a good stretch, you can stop checking it. Keep it open anyway if it is a free account, in case a forgotten account still writes to it.

Check a name or try the email address ideas tool.